Moneysupermarket.com Group PLC is a British price comparison website-based business specialising in financial services. MSM’s services enable consumers to compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy.

Following rapid growth, MSM built their sites in a disjointed manner that resulted in being unable to deliver effective and personalized experiences to their customers. The stack quickly became complex, expensive, hard to maintain and in few years formed an unscalable set of integrated content management systems, ecommerce solutions and backend services, making it hard to simply change the logo across the estate, thus blocking the business to adapt to rapid change and deliver on their increased growth ambitions.

To unlock the situation, MSM put together an ambitious digital strategy and purchased a set of new marketing solutions from a leading technology vendor to build new foundations, lead the transformation initiative and ultimately improve the overall customer experience with a new brand identity, a new platform, a new information architecture, and new in-life services for their customers.

Working directly and collaboratively with the CTO and his senior management team, I have deployed and led a team onsite that helped MSM execute on their vision, consolidate their system and revamp their digital offering. Combining system and UI design, platforms, app and web services build, our cross-functional team incorporated the latest brand guidelines and delivered under a co-delivery model a refreshed, mobile-first and engaging customer experience using customer first data, a high-performing and connected digital platform with fully automated devops engineering processes, and put the transformation programme on-track for full site rollout and the build of a single view of the customer.