BT Group, a British multinational telecommunications company operating in around 180 countries, is the largest provider of fixed-line, broadband and mobile services in the UK, and also provides subscription television and IT services.

In 2015, following an initiative undertaken by the BT Enterprise Digital team (formerly BT Business Online), BT started a strategic digital transformation programme leveraging a large set of the Adobe Experience Cloud solutions including Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Campaign and Adobe Audience Manager to strengthen their leadership position, consolidate their online presence, exploit their multi-brand competitive advantage and better serve their customers.

Along with my teams, we have actively participated in shaping, initiating and growing the programme as a strategic delivery partner. I have personally been acting as a trusted advisor, evangelist, coach, solution architect and senior partner executive, supporting BT’s leadership team and growth ambitions across four lines of business through the design, delivery and management of a portfolio of more than 100 initiatives over a 4 years period with services ranging from consulting through system integration to managed services.

BT has one of the most complex office networks across the UK and we have worked across Brand, Business, Consumer, Technology, Group and Wholesale, with teams often scattered, and some offshore. Through integration of new technologies, consultation with multiple stakeholders and deployments of new operating models, we have broken down these siloes and have created nearshore and onsite support with agile methods governed and integrated by flexible resources at programme level.

Finally, as a strategic partner for BT at enterprise level, we have helped more than 20+ stakeholder teams transform their digital estate and support their restructuration programme with on premise, cloud and hybrid IT and marketing solutions, automation and guided sales innovations that enabled internal teams to become self-sufficient, develop their digital maturity and increase sales and demand across the BT customer base.